Business Development for Musicians is designed to solidify and enhance your plans for achieving business goals as an individual artist or music organization.

In this interactive workshop, you will utilize practical tools for crafting your performing arts business model. Facilitator Amy Kweskin will introduce a method for writing your vision, values, and mission statements. From this foundation, you will set a SMART Goal for your business development intention. To activate the Goal, you will explore the Business Model Canvas: identifying audiences, donors, and partners. You’ll craft a Value Proposition for pursuing commissions, building audiences, and soliciting donors. Bring your pen, paper, and computer to apply lessons learned and immediately receive feedback in this hands-on workshop.

Amy Kweskin is principal of Artsightful through which she provides consulting and coaching to share insights into the business of art. She specializes in developing inspiring and accomplishable strategic plans for arts organizations by working collaboratively with her clients