In a saturated creative market, what steps can you take to raise awareness of your work? In this workshop, you will hear from an industry expert on topics including building a successful PR campaign for a new project, CD, or performance; the benefits and possible costs of hiring a PR professional; how to engage with press leads to generate interest in your project or performance; and sustaining interest in your work over time. Marshall Lamm has been the publicist for SFJAZZ, Oakland Symphony, Yerba Buena Gardens Festival, and more.
PR & Marketing for Musicians with Marshall Lamm
In a saturated creative market, what steps can you take to raise awareness of your work?
In this workshop, you will hear from an industry expert on topics including building a successful PR campaign for a new project, CD, or performance; the benefits and possible costs of hiring a PR professional; how to engage with press leads to generate interest in your project or performance; and sustaining interest in your work over time.
Marshall Lamm has been the publicist for SFJAZZ, Oakland Symphony, Yerba Buena Gardens Festival, and more.
